« You have this market of gamers, … who for most part are being exploited by absolute free-to-play crap through compulsion loop mechanics, paywalls and pay-to-win strategies which serve nobody well … we think about long-term player engagement … With Splash Damage, we finished Brink, and it’s estimated to have sold more than 2.5 million units worldwide, which at retail would mean that it’s generated around $120-140 million in revenue … But of course, as an independent video game developer, we don’t earn that kind of revenue, as we’re not the publisher of the title… but we could see there was the potential to serve our fans content directly » (Paul Wedgwood sur Gamasutra)